BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION

02/22/2023
2:22PM

A BRAND EXPERIENCE AGENCY
WHERE MODERN CULTURE MEETS
CREATIVITY + INNOVATION

Shaping the Future of Culture & Creativity

At BLUP, we fuse culture, design, and tech to build experiences that hit hard. Partnering with bold brands, we create work that grabs attention, sparks engagement, and drives the culture forward.

EMI/METALLICA

Reimagining Music Engagement

HUGO BOSS

Crafting a Next-Level Digital Experience

KYLIE AR WORLD X COTY

AR E-Commerce Experience for the Gen Z Crowd

FIFA/ EA SPORTS

Redefining Engagement Through Culture and Immersive Experiences

EMI / AITCH

Album Launch through authentic Insights and Experience

GENESIS

Bringing Genesis to Europe with Bold Research and Immersive Experiences

NIKE AIR MAX DAY

Remixing an Icon through Culture and Design

SKODA / OPTIMIST

Fusing Digital Innovation with Sporting Spirit

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™