BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION
Shaping the Future of Culture & Creativity
At BLUP, we fuse culture, design, and tech to build experiences that hit hard. Partnering with bold brands, we create work that grabs attention, sparks engagement, and drives the culture forward.
EMI/METALLICA
Reimagining Music Engagement
HUGO BOSS
Crafting a Next-Level Digital Experience
KYLIE AR WORLD X COTY
AR E-Commerce Experience for the Gen Z Crowd
FIFA/ EA SPORTS
Redefining Engagement Through Culture and Immersive Experiences
EMI / AITCH
Album Launch through authentic Insights and Experience
GENESIS
Bringing Genesis to Europe with Bold Research and Immersive Experiences
NIKE AIR MAX DAY
Remixing an Icon through Culture and Design
SKODA / OPTIMIST
Fusing Digital Innovation with Sporting Spirit
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™