BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION
02/22/2023
2:22PM
Authentic Album Launch through Insights and Experience
RESEARCH & INSIGHTS
BLUP kicked things off by dissecting Aitch’s fanbase, using cultural insights to craft a campaign that stayed true to his authenticity. Our research zoned in on capturing the raw essence of his journey and roots, making sure it struck a chord with his audience.
INNOVATION
Teaming up with EMI, BLUP brought the heat with dynamic 3D renders and immersive digital assets for Aitch’s debut album. These visuals, set in bold monochrome and yellow, reflected his cultural identity and grassroots grind, connecting with fans across multiple digital platforms.
IMPACT
Aitch’s digital presence went through the roof, with the campaign locking in key moments of his rise and deepening his bond with fans worldwide.
