BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION
Fusing Digital Innovation with Sporting Spirit
RESEARCH & STRATEGY
BLUP and Optimist kicked off by diving deep into how fans engage during major sports moments. We tapped into those high-energy interactions, using them to create a strategy that connected digital art with the buzz of the 2023 IIHF World Ice Hockey Championship. The goal was to keep it culturally on point and make sure it landed hard with the audience.
INNOVATION
We flipped the script with 16 custom NFTs, each one representing a participating nation. We took it next level by designing a launch space that used digital screens to amplify the fan experience. It was an art-meets-sport fusion, spotlighting the power of global unity.
IMPACT
Škoda’s digital presence skyrocketed, with those NFTs turning into must-have pieces for fans and collectors alike. Engagement soared, cementing Škoda’s reputation as a brand deeply connected with its worldwide community.
