BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION
Bringing Genesis to Europe through Immersive Experience
RESEARCH & STRATEGY
We dug deep into European car culture, studying trends and consumer behaviours to make sure Genesis hit the streets with impact. Our research was all about capturing the vibe of a diverse market while staying true to Genesis’ brand. The result? A creative direction that landed hard, aligning with their ethos and grabbing the attention of a new audience.
INNOVATION
We didn’t just launch a car, we launched an experience. We designed a bold event space packed with digital screens, next-level visuals, motion graphics, and custom soundtracks. Every element was designed to turn heads and fuel engagement, driving the conversation across social media platforms.
IMPACT
The campaign hit over 1.2 million views, pushing Genesis straight into the heart of European car culture. It didn’t just make noise — it locked in Genesis’ presence with a modern, culturally connected crowd.
