BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION
Remixing an Icon through Culture and Design
RESEARCH & STRATEGY
We kicked things off by diving deep into the cultural significance of the Airmax 90, analysing its impact on different communities and how it’s been embraced across generations. Using these insights, we shaped a strategy that honoured the shoe’s heritage while making it relevant to today’s audience.
INNOVATION
Our content spotlighted the Airmax 90’s lasting impact in the culture, pulling viewers in with its iconic design and deep-rooted history. We enriched its narrative, solidifying its place in the sneaker scene.
IMPACT
The campaign lit up social media, smashing expectations with visuals that pushed the Airmax 90’s status as a cultural heavyweight. It connected with a wide and diverse audience, proving its timeless appeal.
