BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION
Where Digital Meets Culture: Shaping the Future of Engagement
RESEARCH & INSIGHTS
We started by getting under the skin of FIFA Volta’s global player base. We dug into key trends, engagement drivers, and what really moves the community. Using these insights, we developed content that hit hard with FIFA’s diverse audience while putting the spotlight on the game’s unique features.
INNOVATION
Teaming up with EA’s creative squad, BLUP rolled out monthly drops that showcased new kits, apparel, and Volta talents. Our digital assets were built to stop the scroll, bringing FIFA’s global community deeper into the game and driving major engagement across platforms.
IMPACT
Each post racked up over a million in reach, with 20+ million impressions and more than 5,000 interactions. With heavyweights like Anthony Joshua and Thierry Henry backing it, FIFA Volta’s visibility and presence went next level globally.
