BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION
Culture-Driven. Creatively Led.
“We kept seeing brands miss the mark, trying to connect with modern culture using outdated moves. They weren’t resonating with today’s audience. That’s why we created Studio BLUP — to bridge that gap. Our mission is always to inspire brands, connect them with culture, and deliver results that hit different.” - Dines and Alex (BLUP FOUNDERS)
WE ARE A
brand experience agency
Pioneering experiences that connect with modern culture.
INSIGHTS & RESEARCH
Delivering authentic, cultural research and actionable insights.
PRODUCTION STUDIO
Crafting high-quality content that engages and resonates.
200+ Trend Architects
Our exclusive group of trendsetters Powering Cultural Impact.
10+ YRS AS CULTURAL INNOVATORS
Founded over a decade ago but always thinking decades ahead.
DELIVERING HEAT FOR:
WHAT WE DO:
01 INSIGHTS & STRATEGY
- MARKET DISCOVERY & POSITIONING
- CONTENT STRATEGY
- USER RESEARCH & TESTING
- BRAND STRATEGY
02 CREATION
- VISUAL CONCEPTS
- DIGITAL EXPERIENCES
- IMMERSIVE CONTENT CREATION
- CREATIVE CAMPAIGNS
03 PRODUCTION
- EXPERIENTIAL MARKETING
- LIVE EVENTS & ACTIVATIONS
- BRANDED CONTENT
- EXPERIENTIAL CAMPAIGNS
At Studio BLUP, we’re more than just a team — we’re a collective of boundary-pushers. We’ve built a space where creativity flows, and every voice, from any department, has a seat at the table. It’s all about learning from each other, breaking norms, and driving culture forward. We fuel the team, and the team fuels the vision, growing stronger and bolder together with every project.
Dines
Co-Founder / Visionary
Alex Evans
Co-Founder / Integrator
TALKS:
Adobe Max live
C2 Summit (Montreal)
Touch RGB (Georgia)
Pepisco
INTL (Glasgow)
ING Dubai
MEC London
Glug (London)
BDF (Birmingham)
OFFF (Canada)
Sommerset House
Us By Night - (Host)
Agency Hackers
Agency Collective
OFFF Barcelona / Lille
Future Academy London
BIMA
Solent University
Nottingham Trent University
Makerversity
Ravensbourne University
University of Westminster
University of the Arts London
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™