BLUP®: MODERN CULTURE MEETS CREATIVITY + INNOVATION

12/30/2024
1:12 PM GMT

A BRAND EXPERIENCE AGENCY
WHERE MODERN CULTURE MEETS
CREATIVITY + INNOVATION

Remixing an Icon through Culture and Design

NIKE AIR MAX DAY

CREATIVE DIRECTION
3D MODELLING

RESEARCH & STRATEGY

We kicked things off by diving deep into the cultural significance of the Airmax 90, analysing its impact on different communities and how it’s been embraced across generations. Using these insights, we shaped a strategy that honoured the shoe’s heritage while making it relevant to today’s audience. 

INNOVATION

Our content spotlighted the Airmax 90’s lasting impact in the culture, pulling viewers in with its iconic design and deep-rooted history. We enriched its narrative, solidifying its place in the sneaker scene.

IMPACT

The campaign lit up social media, smashing expectations with visuals that pushed the Airmax 90’s status as a cultural heavyweight. It connected with a wide and diverse audience, proving its timeless appeal.


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