CULTURE LAB

Where culture meets strategy. Where insights fuel impact.

BLUP:CULTURE LAB is the intel brands need to stay ahead. Powered by a network of 100+ creators, 25+ education partners, and a 50,000+ strong community, we decode culture in real-time—tracking shifts, testing ideas, and shaping strategies that hit hard and connect deep.

1. CULTURE LAB REPORTS

Subscription-based insights and trend forecasting to keep brands future-ready.

• Monthly breakdowns of what’s shaping the now and next
• Deep dives into audience behaviour and market shifts
• Custom research tailored to brand needs

2. LIVE CULTURE SPRINTS

Fast-moving, collaborative workshops to test and refine brand ideas in real time.

• Brand storytelling and positioning workshops
• Cultural relevance testing for campaigns and products
• Exclusive access to BLUP’s creative network for direct feedback

3. CREATOR SESSIONS

Tapping into BLUP’s network of trendsetters for co-creation and concept validation.

• Direct access to 100+ emerging voices from fashion, design, music, and tech.
• Beta-testing new concepts – Refining brand ideas before they launch.
• Content collaboration opportunities – Bringing in next-gen talent to create with brands.

4. BRAND RELEVANCE AUDIT

Find out where your brand stands in culture—and where it needs to go.

• Cultural positioning analysis – Identifying gaps and growth opportunities.
• Consumer research – Understanding how audiences perceive a brand.
• Competitor analysis – Benchmarking against other brands.
• Actionable roadmap – Clear recommendations on how to embed cultural relevance.