Founded by Lewis Hamilton in 2021, Mission 44 is dedicated to creating a fairer, more inclusive future for young people. They didn’t want a typical gala—they wanted impact. An immersive fundraiser that hit different and left a lasting impact on every guest.

INSIGHTS

Real impact starts with real voices. BLUP tapped into M44’s exclusive community- small groups, 1:1 interviews, deep dives into culture. Their stories became the foundation, shaping the creative and making every moment authentic.

STRATEGY

London’s Design Museum set the stage for an experience designed to make guests feel the impact of Mission 44. Using the very people M44 has empowered, BLUP turned their stories into an experience. A 1.5m LED cube. Five projection-mapped stations. A 50-ft timeline. Every detail designed to pull guests into the journey, to connect, to hit deep.

CREATE

BLUP built motion-driven visuals, immersive content, bold branding. The cube, step-and-repeats, ultra-thin digital screens. Every piece working together to make Mission 44 unforgettable.

IMPACT

• Awareness raised. Funds secured. Mission amplified.
• 200+ guests locked in through immersive storytelling.
• Mission 44’s brand cemented as a movement, powered by bold design and storytelling.