ABOUT BLUP

BLUP is a culture-led creative company, built for challenger brands, streetwear, gaming, music, and entertainment. Powered by BLUP:CLUB, our exclusive network of creators and trendsetters, turn insights into impact, and craft next-gen work that connects with youth culture.

For over a decade, we’ve been rewriting the rules of how brands connect with modern culture. Brands were missing the mark—using outdated moves that didn’t resonate. We built BLUP to bridge that gap, ensuring brands don’t just exist—they lead.

Fuelled by a network of cultural architects, we keep brands sharp, ahead, and impossible to ignore. Our work hits different - from immersive experiences to bold campaigns, we don’t follow trends, we set them.

Trusted by global leaders like Adidas, EMI, EA Sports, and HUGO BOSS, BLUP moves fast, breaks boundaries, and delivers impact that lasts. Co-founders Dines and Alex have shared their insights on global stages, speaking at C2 Summit, OFF Design Festival, Us by Night, and more.

BLUP isn’t just shaping the industry- it’s redefining it. With a 50,000+ online community, an apparel range, and award-winning work, we are built for the now and next-rooted in digital culture, thriving on new platforms, and evolving with every move.

THE SQUAD

BLUP is more than a team- it’s a creative force where strategy, execution, and innovation collide. Every project is powered by a tight-knit mix of strategists, creators, and doers, ensuring ideas don’t just exist—they happen.

Collaboration fuels everything. Across disciplines, industries, and cultures, we push limits, experiment, and build work that resonates. Every voice matters, every perspective shapes the outcome, and no boundary is left unchallenged.

BLUP is a launchpad for the next generation. Through mentorship, experience, and a hands-on approach, we equip future talent with the tools to shape what’s next. The team drives the vision, the vision drives the team.

BLUP SHOWREEL

DINES

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BIO

Dines is the creative force behind BLUP, shaping bold, future-forward work that moves culture, not just brands. As Co-Founder and Creative Director, his vision is rooted in disruptive design, digital innovation, and next-level storytelling.

With a career built on breaking boundaries, Dines has led creative for global campaigns, immersive brand experiences, and cultural moments that cut through the noise. He’s taken the stage at OFFF, Us By Night, D&AD, and Adobe Max, sharing insights that push the industry forward.

Beyond BLUP, he’s committed to building the next generation of talent, founding BLUP:CLUB and BLUP ACADEMY, connecting young creatives to real industry opportunities. His impact earned him the BIMA100 Champion for Change award in 2023.

Dines doesn’t follow trends—he creates them, leading BLUP’s fearless approach to design, brand, and experience.

ALEX

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BIO

Alex is the Co-Founder and integrator at BLUP. For over a decade, he has driven BLUP’s growth, strategy, and innovation, ensuring the agency operates at the intersection of culture, commerce, and creativity.

Alex leads a world-class team of creatives, curators, and strategists, delivering impactful brand experiences, disruptive campaigns, and cultural insights that push industries forward. Under his leadership, BLUP has built an engaged 50,000+ strong network and produced award-winning work that sets new industry standards.

Beyond leading BLUP, Alex is passionate about education and mentorship, developing partnerships with top universities to shape the next generation of creative talent.