BLUPX II

BLUPX SEPTEMBER 2022. NFT LAUNCH AT TRUMANS BREWERY, SHOREDITCH.

200+ PEOPLE. LIVE ACT. DJ. BLUP MAG LAUNCH. 🤝

CULTURE LAB

WHERE INSIGHT MEETS IMPACT. WHERE STRATEGY SHAPES CULTURE.

To stay ahead, brands need more than trends—they need real-time cultural intelligence. CULTURE LAB is BLUP’s platform to decode culture, test ideas, and refine strategies that connect and disrupt.

Powered by BLUP’s exclusive network, we tap into real voices, live data, and cultural shifts to create work that resonates. Through reports, validation sprints, and co-creation, CULTURE LAB keeps brands moving at the speed of culture.

WHAT CULTURE LAB POWERS:

✔ CULTURE LAB REPORTS
Subscription-based insights and trend forecasting to keep brands future-ready.

✔ LIVE CULTURE SPRINTS
Fast-moving, collaborative workshops to test and refine brand ideas in real-time.

✔ CREATOR SESSIONS
Tapping into BLUP’s network of trendsetters for co-creation and concept validation.

✔ BRAND RELEVANCE AUDIT
Find out where your brand stands in culture—and where it needs to go.

BLUPX III

BLUPX 2023. RESET GENERATION. THE ARCHES, WATERLOO, LONDON.

Using the BLUP:CLUB we presented a report on how GEN-Z shop. Followed by a panel talk and a party.

BLUP:CLUB

THE NETWORK POWERING CULTURE LAB

The network shaping what’s next.

To decode culture, you have to be inside it. BLUP:CLUB is our exclusive network of creators, curators, and emerging talent, giving brands direct access to the people who see the future first.

This is more than just insights—it’s an ever-refreshing ecosystem of 100+ creators, 25+ education partners, and a 50,000-strong audience. Whether testing brand concepts, validating creative, or shaping the next big move, BLUP:CLUB ensures CULTURE LAB is powered by te voices that matter most.

HOW BLUP:CLUB FUELS CULTURE LAB

✔ TRENDSETTERS & EMERGING CREATORS
The ones setting the pulse in design, fashion, music, gaming, and entertainment.

✔ HANDS-ON RESEARCH & VALIDATION
From deep-dive interviews to real-time creative testing, ensuring brands stay ahead.

✔ BLUP:ACADEMY
A direct pipeline to thousands of students through partnerships with Ravensbourne, Nottingham Trent, Solent University, and more.

✔ BLUP:50 
A handpicked collective of top creative influencers and content makers, shaping culture from the ground up.

✔ SCALABLE COLLABS
BLUP:CLUB can be used for quantitative research, creative co-creation, or full cultural immersion—tailored to each project’s needs.

BLUP:CLUB doesn’t just observe culture, it builds it—and through CULTURE LAB, brands can do the same.