RELEVANCE DOESN’T WAIT. LET’S MAKE IT HAPPEN. CONNECT@STUDIOBLUP.COM
Gaming. Culture. Impact. Built to Connect.
INSIGHTS
BLUP started by getting under the skin of FIFA Volta’s global player base. We dug into key trends, engagement drivers, and what really moves the community. Using these insights, we developed content that hit hard with FIFA’s diverse audience while putting the spotlight on the game’s unique features.
STRATEGY
Using the insights, BLUP crafted a content roadmap that aligned with FIFA’s evolving audience. Every creative drop was designed to drive engagement, boost visibility, and integrate seamlessly into the culture of street football. The focus was on storytelling that felt organic, relevant, and built for FIFA Volta’s high-energy digital ecosystem.
CREATE
BLUP worked with EA’s creative team to deliver high-impact content drops, showcasing new kits, apparel, and Volta talents. From motion-driven visuals to interactive digital assets, each piece was engineered to stop the scroll and bring FIFA’s global community deeper into the game.
IMPACT
- Over 20 million impressions and 5,000+ interactions across digital platforms.
- 1M+ reach per post, driving mass engagement with FIFA’s player community.
- Amplified by cultural heavyweights like Anthony Joshua and Thierry Henry, elevating FIFA Volta’s presence globally.
