BLUP makes Nissan’s / TBWA's “Never Ordinary” campaign impossible to scroll past

BLUP Rebrands Listen Up for the Fast-Paced World of Global Music PR

BLUP Delivers Full-Screen Motion Takeover for Wingstop Westfield Launch

DINES AWARDED HONORARY FELLOWSHIP BY SOUTHAMPTON SOLENT UNIVERSITY

At Studio Blup, we don’t do bland. So when TBWA Nissan hit us with their vision for ‘Never Ordinary’, we were all in. Our mission was to take the Juke and Qashqai and turn them into moving, breathing, can’t‑look‑away moments that would hit just as hard on a phone screen as they do on a 16‑foot dealer display.

Dropping Q1 2025, the campaign is a full‑speed mash‑up of 2D and 3D animation, kinetic typography, and text‑wrapped car visuals built to grab attention. This wasn’t about safe, slick car ads. This was about motion content that moves you.

We went full throttle - wrapping text around Nissan’s models, bending perspective, and fusing high‑octane 3D renders with animation styles that punch in every frame. Every asset was built to dominate its space - whether that’s vertical videos on TikTok or widescreen banners lighting up a showroom.

We engineered beats that hit in sync with every camera move, every letter, every flicker of light. 

It was about building a brand experience that grabs you by the collar. Nissan’s “Never Ordinary” tagline isn’t a slogan here - it’s the way every second feels. When the first frame hits, you know you’re not watching another car ad. You’re watching Studio Blup doing what we do best: making brands unmissable.