BLUP Rebrands Listen Up for the Fast-Paced World of Global Music PR

BLUP Delivers Full-Screen Motion Takeover for Wingstop Westfield Launch

DINES AWARDED HONORARY FELLOWSHIP BY SOUTHAMPTON SOLENT UNIVERSITY

Staying Culturally Relevant: How to Keep Your Brand Ahead of the Curve - By Dines

In a music industry where attention moves at the speed of a scroll, Listen-Up needed a brand built for now. Partnering with Studio Blup, they embarked on a full brand repositioning - reimagining their identity from logo and website to language.

The result; A sharp, recognisable branding system designed for the digital era. From a refreshed logo and brand guidelines to animated assets and a lightning-fast website, every detail was tuned for clarity, speed, and global reach.

Tone of voice was redefined to speak directly to a plugged-in audience-confident, succinct, and impossible to ignore. The visual identity now sits at the intersection of strategy and style, giving Listen-Up the presence of a music industry benchmark.

“We didn’t want a facelift. We wanted something with energy and clarity. BLUP delivered.” – Dujon Fairweather, CEO

In a crowded market, this is a positioning statement. Listen-Up now moves as fast as the artists they represent.