BLUP Delivers Full-Screen Motion Takeover for Wingstop Westfield Launch

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Westfield Shepherd’s Bush was buzzing. Grime icons D Double E and Chip had the crowd moving, and every screen in the space was alive with Wingstop’s colours, flavours, and energy. Studio BLUP was behind the takeover, creating motion content that wrapped the venue in sound-driven visuals.

The project included five bespoke screen assets – from “Bring The Flavour” hero loops to bold menu showcases and a DJ AG audio-reactive logo animation. Designed for heavy footfall and fast attention, the graphics hit hard with punchy colour, bold typography, and movement synced to the beat.

This was more than a store opening – it was branding through spectacle, fusing motion graphics and youth-led design into a grime-fuelled event. Wingstop didn’t just enter Westfield – they owned it.