Studio BLUP creates digital content that reimagines beauty for COTY. Directing strategic, creative and immersive experiences across web, mobile, social and in-store, we utilise first-to-market digital innovations to allow customers to discover, interact with and shop COTY’s portfolio of brands and retailers, seamlessly online and offline.
AR / PHOTOGRAPHY / 3D RENDER / INSIGHTS / CREATIVE DIRECTION / ART DIRECTION / SOCIALAR
To generate a true connection with COTY’s audience, we asked members of our BLUP50 community of inspiring creators to produce how-to demo videos, which we edited, for Lancaster Golden Tanning, Max Factor Divine Lashes and Lancaster Sun Care. Optimising UGC effectively, our creators delivered COTY’s brand messaging and product benefits in their own individual style, resulting in engagement that was relatable and real.
Studio BLUP bridged the gap between digital and physical shopping experiences by installing digital Marc Jacobs and Boss fragrance bottles inside the Debenhams Concept Store. Elevating both brands’ digital storytelling and discovery capabilities, AR also maximised limited space at the point of sale, while serving as a touchless product at a time when safety concerns remained high for many shoppers.
For the launch of Limited Edition Marc Jacobs Daisy, Studio BLUP developed a new audio-visual AR filter in partnership with COTY’s retailers. Hyper immersive and shareable to Instagram stories, our filter offered users an interactive way to experience the essence of the fragrance through sound and art in 360° from the convenience and safety of their living rooms. Uniquely memorable, our filter was shared easily and widely without requiring users to ever click out of the Instagram experience.
Studio BLUP imagines, visualises and brings COTY brands to life through product styling, photography, 3D rendering, website design and creating standout digital creative for social. Our unique suite of communications honour the aesthetic, messaging and values of each individual COTY brand, driving conversions and sales to COTY e-tailers. Our product photography and art direction for e-commerce and paid social resulted in 50% increase in online sales and 12m+ Instagram impressions.
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