Partnering with EMI, we crafted a visual spectacle embodying Metallica’s 11th album, 72 Seasons, at London’s premier spot: Outernet Now Arcade and Now Building on Tottenham Court Road, featuring colossal 8K screens across four stories.
We created an immersive showcase for four selected tracks from the latest album. Utilizing 3D models derived from the album cover, we transformed Outernet Now Arcade and Now Building facades into dynamic canvases for motion visuals. The animations breathe life into the album’s artwork and lyrics, synchronized with the energetic flow of the tracks.
The project reached a broad audience, extending beyond dedicated Metallica fans. The captivating visuals catered to diverse age groups and musical preferences, all while maintaining the iconic Metallica brand. Through an immersive visual journey, we showcased the boundless capabilities of technology to craft unforgettable experiences, effectively engaging and inspiring audiences to amplify the hype.