KYLIE AR WORLD
IMMERSE
Craft an exclusive augmented reality (AR) adventure seamlessly linking Kylie Jenner’s Gen Z fanbase with Boots. Enable customers to delve into a virtual realm on their smartphones, providing a unique and immersive experience where they can explore and purchase Kylie Cosmetics products.
IMAGINE
Collaborating with Coty, the proprietors of Kylie Cosmetics, we targeted Kylie Jenner’s Gen Z audience to boost sales on Boots.com. Introducing “Kylie Virtual World,” a shoppable AR experience, customers embarked on a visually stunning 360-degree shopping journey. They could explore dedicated product rooms, virtually try on Kylie’s Matte Lip Kits, and seamlessly make purchases on Boots.com.
IMPACT
2m 01 seconds Average engagement time // 25.5K – Total unique visitors // 78% of visitors accepted gyroscope permissions // 71% of users entered more than one room // 12% of users added products to their cart // 5% completed purchase.
