Blup

KYLIE AR WORLD

Revolutionising Gen-Z e-commerce with an immersive AR experience

KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup

IMMERSE

We initiated our project by diving deep into Kylie Jenner’s Gen Z fanbase, crafting a unique AR experience. We also leveraged insights from the BLUP network, ensuring our concept not only embraced digital innovation but also resonated deeply with Kylie Cosmetics’ vibrant product range.

KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup

IMAGINE

During this phase, we developed “Kylie Virtual World”—an AR platform on Boots.com, meticulously crafted in 3D to reflect the essence of Kylie Cosmetics. This immersive shopping experience invites users to explore 360-degree virtual rooms, virtually try on Matte Lip Kits, and seamlessly make their purchases, aligning perfectly with the brand’s identity.

KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup

IMPACT

Our AR solution captivated over 25,500 unique visitors, with a remarkable engagement time. The innovative experience encouraged deep interaction—78% enabled gyroscope access, 71% explored multiple rooms, and 12% added items to their cart, culminating in a 5% purchase completion rate, showcasing a substantial impact on both brand engagement and sales.

KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup
KYLIE COSMETICS:<br>AR E-COMM WORLD FOR BOOTS Blup

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