Blup

ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup

BLUP X OPTIMIST X SKODA

Celebrating Ice Hockey World Cup with unique Digital Art

ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup

IMMERSE

In a unique collaboration, Optimist and BLUP set out to create a captivating concept for Škoda’s campaign at the 2023 IIHF World Ice Hockey Championship, blending creativity and digital innovation.

IMAGINE

We crafted 16 unique NFTs representing the participating nations, providing an immersive digital experience that celebrated global unity and the spirit of sport through innovative digital art.

IMPACT

The campaign achieved significant engagement and acclaim. Škoda enhanced its social presence during the championship, with the NFTs becoming coveted collectables, deepening the brand’s connection with its audience.

ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup
ŠKODA + OPTIMIST:<br>DIGITAL ART FOR ICE HOCKEY WC Blup

OTHER PROJECTS