In a distinctive partnership, Optimist, a prominent creative agency, and BLUP undertook the challenge of conceiving and implementing a compelling concept for Škoda’s 2023 IIHF World Ice Hockey Championship campaign.
The solution, a remarkable series of 16 distinctive NFTs, each capturing the unique ethos and character of the participating nations, offering an immersive, digitally-rich experience that resonated deeply with fans worldwide. The result, a celebration of global unity and sporting spirit in the form of cutting-edge digital art.
The campaign nailed it, pulling in solid engagement and positive feedback. Škoda upped its social media game during the championship, and NFTs effortlessly turned into prized collector’s items, strengthening Škoda’s ties with its fans.