BLUP was founded by Dines and Alex, creative pioneers shaping culture for over 10 years.

 

BLUP is an independent creative company; within our ecosystem, we’re redefining culture, commerce, and coaching.

 

BLUP has a team of world class talented creatives, curators and innovators. 

 

BLUP boasts iconic collaborations, having teamed up with EMI Records, Nike, Disney, EA Sports, Hasbro and Adidas to name a few.

 

 

 

BLUP is multi-award winning.

 

BLUP has a 50K+ strong network that helps keep us ahead of the curve.

 

BLUP maintains academic hustle, partnering with leading universities to sync with tomorrow’s talent.

 

BLUP has taken the stage at world-wide industry events, sharing insights and shaping the future of creative culture.

 

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™