BASED ON THE ARTCLE BY DEREK YATES & JON L WALTERS FOR EYE MAGAZINE>>>

Studio Blup is in the vanguard of the change. Over the last five years, BLUP has carved out a place at the top of European design. Last year co-founder, Dines hosted a sell-out UsByNight Festival and global brands such as Nike, MTV, EA Sports, Hasbro, Coty, Adidas, BBC, Ministry of Sound have all worked with them. BLUP creates work that is a product of its time and place. It has the same raw insight and energy that gave birth to grime and it is no accident that the likes of Wiley, the 67 and Nic Fanciulli have invited them to package their work. Like them, BLUP recognised the necessity to initiate and build their own platforms. They realised that digital networks provide an opportunity to bypass traditional career paths and create something for yourself. Initiatives like BLUP LAB allow the BLUP team to share their evolving visual experiments, demonstrate their unique expertise to potential clients and build a following that is proof their work connects to an audience.

Studio BLUP remixes culture 'The BLUP way'. All this authentically reflects the do it yourself attitude. In the BLUP world Kate Moss is reimagined as an ebony goddess and horses from classical culture rear up through barbed wire and Mercedes logos. It’s an intoxicating cocktail and one that feels very much rooted in the here and now. BLUP were born into digital culture. They’re ideally positioned to exploit emerging platforms because their work has evolved through their practice. Every new project is augmented by technological advance and their process evolves relentlessly, just like the culture that feeds their ideas.

BLUP isn’t like other agencies. A brand in its own right, they have over 40,000 fans online and their own apparel range. Since 2014, they’ve been creating award winning content and experiences. Their mantra of ‘Live the culture. Learn the culture. Deliver the culture’ provides them with an organic dynamism that ensures their work and ideas are not a transient trend. If you are interested in the future direction of our industry, we believe it looks more like Studio BLUP than the monoculture that exists in far too many creative boardrooms.

"STUDIO BLUP IS THE VANGUARD OF THE CHANGE..."