Working in partnership with Nike Football we looked to create a bold and vibrant range of images for the new visual campaign for the current Premier League champions Chelsea FC 2017/18 kit launch. The visuals include a modern take on the player’s career history and cultural references of the great city of London.
Creative director Dines says:
“We wanted to take the design remix back to our original image mashup style. The Chelsea home shirt carries a minimalist aesthetic so we really wanted give these pieces the trademark Studio BLUP energy to get the worldwide fans excited about the new Chelsea kit."