To create the social marketing material for Adidas's officia Winter Olympics Kit launch.
The BLUP way
There aren't many household names who represent GB in the Winter Olympics so there were no sports celebs to base the kit launch around. Thinking The Blup Way we decided to focus on the kit with no model at all giving each piece its own identity through a series of still and motion graphics. The soundtrack we added aims to act like an 'epic' movie trailer in order to create a dark, icy impact.