EMI + METALLICA:
IMMERSIVE ALBUM LAUNCH
BLUP X HASBRO: AR GALLERY EVENT
IMMERSE
Hasbro, home to iconic characters like Monopoly, My Little Pony, and Nerf, recognized the need for evolution. While these classics set benchmarks, it was time to push past limits and inspire a new generation.
IMAGINE
BLUP pushed boundaries by reimagining Hasbro’s iconic characters as more than visuals – seeing them as immersive experiences. Leveraging cutting-edge AR technology, each piece embodied a spirit of movement and innovation. From a daylight gallery celebrating history and transformation to an evening infused with passion, energy, and unity—complete with DJs and community vibes—every aspect was crafted to leave a lasting impression.
IMPACT
With over 500 individuals in attendance, the immersive AR experience not only captivated but also inspired. Setting a new standard for engagement, it challenged the boundaries of what was deemed possible. The dual ambiance, transitioning from a reflective gallery to a spirited celebration, encapsulated the essence of progression.
