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BLUP X HASBRO:
AR GALLERY EVENT

Connecting Hasbro with a new audience through Digital Art & Innovation

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IMMERSE

Hasbro aimed to evolve beyond its classic Monopoly, My Little Pony, and Nerf brands, seeking to inspire a new generation with these timeless icons.

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IMAGINE

BLUP reenvisioned Hasbro’s characters using AR technology for immersive experiences. A journey from a cutting edge daylight gallery to an energetic, DJ-led evening event, connecting Hasbro to the new culture.

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IMPACT

Attracting over 500 attendees, the AR event set new engagement benchmarks, blending digital art with celebration to showcase innovation.

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HASBRO X BLUP:<br>AR GALLERY Blup
HASBRO X BLUP:<br>AR GALLERY Blup
HASBRO X BLUP:<br>AR GALLERY Blup
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HASBRO X BLUP:<br>AR GALLERY Blup
HASBRO X BLUP:<br>AR GALLERY Blup

OTHER PROJECTS