Hasbro, home to iconic characters like Monopoly, My Little Pony, and Nerf, recognized the need for evolution. While these classics set benchmarks, it was time to push past limits and inspire a new generation.
BLUP pushed boundaries by reimagining Hasbro’s iconic characters as more than visuals – seeing them as immersive experiences. Leveraging cutting-edge AR technology, each piece embodied a spirit of movement and innovation. From a daylight gallery celebrating history and transformation to an evening infused with passion, energy, and unity—complete with DJs and community vibes—every aspect was crafted to leave a lasting impression.
With over 500 individuals in attendance, the immersive AR experience not only captivated but also inspired. Setting a new standard for engagement, it challenged the boundaries of what was deemed possible. The dual ambiance, transitioning from a reflective gallery to a spirited celebration, encapsulated the essence of progression.