EA SPORTS X BLUP: GAME CAMPAIGN
Amplifying FIFA Volta’s Global Presence
IMMERSE
Our challenge was to revolutionise player engagement for FIFA, crafting content that not only highlights but amplifies the allure of the game’s in-game features. This involved delving deep into what makes FIFA unique
IMAGINE
We partnered with EA’s creative team, designing monthly content that showcased FIFA’s new kits, apparel, and Volta talents. Our innovative approach aimed to deeply engage the game’s diverse audience, enriching their experience.
IMPACT
Achieving over 1 million reach per post, our campaign sparked widespread engagement, with posts garnering 5,000+ interactions and 20 million+ impressions, celebrated by icons like Anthony Joshua and Thierry Henry.
