REEBOK - BLUP

SPORT THE UNEXPECTED

IN COLLABORATION WITH DINK, BLUP DIRECTED AND PRODUCED A HIGH ENERGY LAUNCH CAMPAIGN FOR REEBOK FLEXAGON. TO MOVE AWAY FROM THE OVERUSED 'GYM' SHOTS, LOCATION, CAST AND STYLING WERE IMPERATIVE TO OUR CAMPAIGN NARRATIVE: SPORT THE UNEXPECTED...

INCLUSIVE FOR ALL

WORKOUT STYLES ARE AS INDIVIDUAL AS THE PERSON THEMSELVES. USING A DISUSED MUSIC ARENA MEANT WE COULD BRING THE GYM TO US AND PRODUCE A COMPLETELY NEW VISUAL STYLE AND NARRATIVE FOR FITNESS APPAREL CONTENT

PLACEMENT

Content was played out across Sport Direct in-store digital screens and took over the window in their flagship Oxford Street store. Edits for social were also created to place Sport the Unexpected in the palms of our target audience.

SPORT THE UNEXPECTED

INCLUSIVE FOR ALL

PLACEMENT

LONDON