TO SUPPORT NERF'S NEW BOYS APPAREL, BLUP PRODUCED A LAUNCH CAMPAIGN THAT EVOLVED THE CLASSIC TOY TO AN ALL ENCOMPASSING ACTIVE KIDS LIFESTYLE BRAND.
CAPTURE THE IMAGINATION
WE CREATED A SUITE OF VISUAL CONTENT THAT CAPTURED THE REAL-LIFE FUN AND ACTION OF THE NERF BRAND WHILST WINNING THE APPROVAL OF PARENTS
RESULTS
NERF REPORTED THEIR MOST SUCCESSFUL APPAREL LAUNCH TO DATE WITH SELL-OUT ACROSS ALL TESCO STORES STOCKING THE RANGE. ACROSS SOCIAL OUR CAMPAIGN VIDEO GAINED AN INCREDIBLE 2.4% ENGAGEMENT RATE VS THE FASHION INDUSTRY AVERAGE OF 0.03%
