Blup Studios
CREATIVE STUDIO

EVOLVING NERF FROM A TOY BRAND TO LIFESTYLE

TO SUPPORT NERF'S NEW BOYS APPAREL, BLUP PRODUCED A LAUNCH CAMPAIGN THAT EVOLVED THE CLASSIC TOY TO AN ALL ENCOMPASSING ACTIVE KIDS LIFESTYLE BRAND.

CAPTURE THE IMAGINATION

WE CREATED A SUITE OF VISUAL CONTENT THAT CAPTURED THE REAL-LIFE FUN AND ACTION OF THE NERF BRAND WHILST WINNING THE APPROVAL OF PARENTS

RESULTS

NERF REPORTED THEIR MOST SUCCESSFUL APPAREL LAUNCH TO DATE WITH SELL-OUT ACROSS ALL TESCO STORES STOCKING THE RANGE. ACROSS SOCIAL OUR CAMPAIGN VIDEO GAINED AN INCREDIBLE 2.4% ENGAGEMENT RATE VS THE FASHION INDUSTRY AVERAGE OF 0.03%
Blup Studios

LONDON

[email protected]
0203 0921 868

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