BLUP WERE INVITED TO WORK ALONGSIDE MTV’S IN-HOUSE CREATIVE TEAM, TO DESIGN CREATIVE IDENTITIES FOR EACH OF THEIR NEW MUSIC THEMED IDENTS: THROWBACK, WE LOVE AND HOT IN.
CULTURAL INSPIRATION
THE VISUALS WERE BOTH RELATABLE TO AND REFLECTIVE OF MTV’S AUDIENCE WHILST ALSO BEING DISTINCTIVE AND PROGRESSIVE FOR THE MTV BRAND
