Blup Studios
CREATIVE HOUSE

FYG

CREATIVE CONSULTANT AND DESIGN PARTNER FOR NEW HOME LIFESTYLE BRAND FIND YOUR GLOW. BLUP DEVELOPED FYG’S BRANDING AND VISUAL IDENTITY FROM CONCEPTION TO LAUNCH, FIRMLY ESTABLISHING FYG AS THE AFFORDABLE LUXURY BRAND TO WATCH.

BRANDING / PACKAGING DESIGN / ART DIRECTION / WEBSITE / PHOTOGRAPHY / 3D RENDER

FIND YOUR GLOW

AS A START-UP BRAND IN A CROWDED MARKET, IT WAS CRUCIAL TO GIVE FYG A CLEAR AND CONTEMPORARY BRAND IDENTITy; TO ATTRACT A FOLLOWING, DRIVE INITIAL SALES AND ULTIMATELY WIN NEW STOCKISTS.

EVOKING MEMORY AND MOOD

EACH SCENT IN THE FYG MEMORIES RANGE HAS BEEN DESIGNED AROUND A STORY. THE PACKAGING COLOURWAYS REFLECT THE CHARACTER, ORIGIN AND INGREDIENTS OF EACH INDIVIDUAL SCENT AND MEMORY IT EVOKES.
Blup Studios

LONDON