BLUP WERE ASKED TO PRODUCE A PROMOTIONAL VIDEO THAT WAS SUITABLE FOR THE MOBILE SCREEN WHILST CREATING EXCITEMENT, VIBRANCY AND A COMPETITIVE EDGE TO MOBILE GAMEPLAY.
NEVER STAND STILL
GRAPHIC AND TYPOGRAPHIC GLITCHES WERE INJECTED THROUGHOUT TO GENERATE A SENSE OF PACE AND ENERGY. THROUGH THE CREATIVE, WE BROUGHT THE STADIUM ATMOSPHERE INTO THE PALM OF OUR AUDIENCES HANDS