Blup Studios
CREATIVE HOUSE

COTY

DRIVING STRATEGIC CREATIVE AND IMMERSIVE TECH EXPERIENCES FOR COTY’S BRANDS AND RETAILERS ACROSS WEB, MOBILE, SOCIAL COMMERCE AND IN STORE EXPERIENCES.

AR / PHOTOGRAPHY / 3D RENDER / INSIGHTS / CREATIVE DIRECTION / ART DIRECTION / SOCIAL

With COVID preventing customers from shopping in-store, BLUP developed a new audio-visual AR filter in partnership with COTY’s retailers for the launch of Limited Edition Marc Jacobs Daisy.
Shareable to Instagram stories, our filter offered users an interactive way to  experience the essence of the fragrance through sound and art in 360° from the safety of their living rooms.
Beautifully complimenting brand campaigns with our digitally produced product renders and visual styling.
Product photography and art direction for e-commerce and paid social driving 50% in online sales and 12m+ instagram impressions.
Blup Studios

LONDON