MOVE EARLIER

CONNECT@STUDIOBLUP.COM

SIGNAL-LED CREATIVE COMPANY.
BUILT TO MOVE EARLIER.

CREATIVE COMPANY.
BUILT TO MOVE EARLIER.

Terms and Conditions for Studio Blup Ltd

1. INTRO

Welcome to Studio Blup’s website, located at www.studioblup.com (the “Website”). By accessing or using the Website, you (“you” or “user”) agree to be bound by these Terms and Conditions (“Terms”). Please read these Terms carefully before using the Website. If you do not agree with these Terms, do not use the Website.

2. DEFINITIONS

  • “Studio Blup,” “we,” “us,” or “our” refers to Studio Blup Ltd, registered in the United Kingdom, with its business address at 81 The Cut, London, SE1 8LL.

  • “Services” refers to:

    • Branding & Graphic Design (logo design, brand identity, marketing collateral)

    • Web Design & Development (microsites, e-commerce, digital experiences)

    • Motion Graphics & Animation (brand storytelling, campaign visuals)

    • Digital & Social Media Strategy (content creation, campaigns, trend insights)

    • Creative Consultancy (BLUPX collaborations, brand workshops, trend forecasting)

    • 3D & AR Experiences (immersive brand activations)

    • Blup Academy (industry insights for university students)

  • “Content” refers to all text, graphics, images, logos, software, code, and other materials on the Website.

3. USE OF THE WEBSITE

You may use the Website for lawful purposes only. You agree not to use the Website:

  • In any way that violates any applicable local, national, or international law or regulation.

  • To impersonate or misrepresent your affiliation with any person or entity.

  • To interfere with or disrupt the operation of the Website or the servers or networks connected to the Website.

  • To attempt to gain unauthorised access to any part of the Website.

We reserve the right to modify or discontinue the Website or any part thereof, at any time without notice.

4. SERVICES

Studio Blup offers a range of creative services, including but not limited to:

  • Branding & Graphic Design
    We provide logo design, branding packages, and marketing materials. Deliverables typically include logo concepts, brand guidelines, and final design files (PDF, AI, PNG, JPG).

    • Pricing: Custom pricing based on scope.

    • Revisions: Up to 3 free revisions; additional revisions at an extra charge.

    • Client Responsibilities: Providing necessary brand assets and feedback within 7 business days.

  • Web Design & Development
    We design and develop websites, focusing on branding, user experience, and high-performance digital experiences.

    • Platforms: WordPress, Shopify, custom-built solutions.

    • Pricing: Custom, based on features and functionality.

    • Deliverables: Wireframes, design prototypes, fully responsive website.

    • Client Responsibilities: Timely approval of design phases.

  • Motion Graphics & Animation
    We create animated content for branding, advertising, and digital campaigns.

    • Deliverables: High-resolution video files in MP4 format.

    • Revision Policy: 3 free revisions; additional edits at an extra charge.

  • Digital & Social Media Strategy
    We develop content strategies, trend insights, and creative campaigns to engage digital audiences.

    • Platforms: Instagram, TikTok, YouTube, etc.

    • Deliverables: Content plans, design assets, video content.

  • Creative Consultancy
    We collaborate with brands to create pioneering experiences.

    • Services: Brand workshops, trend reports, immersive brand experiences.

    • Timeline: Dependent on project scope.

  • 3D & AR Experiences
    We build immersive digital experiences that bring brands to life.

    • Capabilities: Interactive 3D assets, AR filters.

    • Deliverables: Final 3D models, AR assets ready for deployment.

  • Blup Academy
    We provide university students with industry insights through lectures, mentorships, and hands-on creative projects.

General Service Terms

  • All projects require an upfront deposit, with the remainder due upon completion.

  • Turnaround times vary by project; clients will receive estimated timelines upon project initiation.

  • Refunds on the deposit are not provided once work has commenced. 

5. INTELLECTUAL PROPERTY

All Content on the Website is the property of Studio Blup or its licensors and is protected by copyright and other intellectual property laws. You may not reproduce, modify, distribute, or display any Content without our prior written consent.

6. PRIVACY POLICY

Our Privacy Policy, available here, governs the collection, use, and disclosure of your personal information. Please review it carefully.

7. COOKIES POLICY

Our Cookies Policy, available at here, explains how we use cookies on the Website. Please review it carefully.

8. DISCLAIMER OF WARRANTIES

The Website and Services are provided “as is” and “as available” without any warranties of any kind, either express or implied. To the fullest extent permitted by applicable law, we disclaim all warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranties arising out of course of dealing or usage of trade. We do not warrant that the Website or Services will be uninterrupted, error-free, or that any defects will be corrected.

9. LIMITATION OF LIABILITY

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOST PROFITS, DATA LOSS, OR BUSINESS INTERRUPTION) ARISING OUT OF OR RELATED TO YOUR USE OF THE WEBSITE OR SERVICES.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE WEBSITE OR SERVICES WILL NOT EXCEED THE TOTAL FEES PAID BY YOU TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

10. DISPUTE RESOLUTION

  • These Terms will be governed by and construed in accordance with the laws of England and Wales.

  • Any dispute shall be resolved exclusively in the courts of London, UK.

11. CHANGES TO THESE TERMS

We may update these Terms at any time. We will post the updated Terms on the Website, and the revised Terms will be effective upon posting. Your continued use of the Website following the posting of revised Terms means that you accept the changes.

12. CONTACT US

For any questions about these Terms, contact us at:
📧 hello@studioblup.com
📍 Studio Blup, 81 The Cut, London, SE1 8LL

 

PUMA NITRO

UK OOH rollout

PERFORMANCE INNOVATION NEEDS TO LOOK AS FAST AS IT FEELS.

If the product moves different, the visual has to prove it before a single step is taken.

WHAT WE BUILT

A high-impact CGI campaign for the PUMA Nitro, building the sneaker entirely in 3D to craft a performance-led visual system engineered for large-scale OOH. Macro renders, motion sequences, and technical detailing turned product innovation into a powerful launch statement.

WHY IT MATTERED

Product innovation made visible — at the scale and speed the streets demand.

BLUP × IBIZA

Ibiza

THE MOST COMPETITIVE CULTURAL ENVIRONMENT IN THE WORLD DEMANDS MORE THAN GOOD DESIGN.

In Ibiza, visibility isn’t given. It’s earned through system, scale and consistency.

WHAT WE BUILT

Visual identities and campaign systems for Nic Fanciulli, Joseph Capriati, and SAINT — designed to break through one of the most competitive cultural environments in the world. Photography, motion, and digital content working as one system across screens, stages, and social.

WHY IT MATTERED

Designed to cut through at scale — in a world where every artist is competing for the same attention.

JD SPORTS X NIKE

UK retail + digital

ICONS DON’T GET UPDATED. THEY GET REINTRODUCED.

Heritage needs vision to stay relevant. Progress needs roots to feel real.

WHAT WE BUILT

A modern campaign system reimagining the Air Max 90, balancing heritage and progression with motion-led assets, bold colour and iconic design cues across retail and digital channels.

WHY IT MATTERED

An icon reintroduced for how audiences engage today — not a throwback, a re-entry.

COTY X KYLIE COSMETICS

UK (Boots)

BEAUTY RETAIL ISN’T A PAGE. IT’S A PLACE PEOPLE CHOOSE TO EXPLORE.

Behaviour drives decisions. Space shapes behaviour.

WHAT WE BUILT

A 3D AR-powered digital retail environment, tested with real audiences — transforming traditional e-commerce into an exploration-led beauty experience built around interaction and choice.

WHY IT MATTERED

Digital retail designed to behave like a space, not a page — giving customers a reason to stay, explore and convert.

EMI X AITCH

UK

ALBUM LAUNCHES DON’T BREAK THROUGH. THEY HAVE TO BE BUILT TO.

Visibility is engineered. Scale is designed from the start.

WHAT WE BUILT

A high-impact launch system for Aitch’s debut album, using bold 3D motion and digital-first assets to cut through across platforms and retail placements.

WHY IT MATTERED

Built for scale, speed and repeat visibility — a launch that didn’t stop at release.

GENESIS

European launch

LUXURY BRANDS DON’T ENTER MARKETS. THEY DEFINE THEM.

A new brand in a new market needs more than presence. It needs position.

WHAT WE BUILT

A high-impact launch system introducing Genesis to Europe, using cinematic CG, immersive screens, and modular environments to translate the brand’s luxury design language into a confident market entry.

WHY IT MATTERED

Digital and physical connected as one cohesive moment — built to land the brand, not just launch it.

MISSION 44

HOSPITALITY IS AN EXPERIENCE. EXPERIENCE IS THE MESSAGE.

A venue is just a room. Purpose makes it something people remember.

WHAT WE BUILT

A multi-room immersive journey blending narrative, technology and physical installation to transform a hospitality moment into an emotional experience.

WHY IT MATTERED

Purpose-led storytelling, built for live audiences. It reframed an event into a movement moment.

FRASER GROUP X NIKE AIR MAX

UK retail + digital rollout

THE DROP DOESN’T WAIT. THE LAUNCH HAS TO LAND FIRST.

Cultural relevance is built before the shelf, not after.

WHAT WE BUILT

A launch system designed for speed using macro 3D scans, ASMR sound, and digital-first visuals to match drop culture and scroll-first behaviour.

WHY IT MATTERED

Retail and digital activated as one moment — demand created before the product hit shelves.

NISSAN X TBWA

UK

ORDINARY IS INVISIBLE. NEVER ORDINARY IS THE ONLY OPTION.

Attention is earned. Differentiation is designed.

WHAT WE BUILT

A motion-led campaign system translating “Never Ordinary” into a layered visual language across social, retail, and digital environments. 2D, 3D, and kinetic typography wrapped around the vehicle to create depth, movement, and cut-through at speed.

WHY IT MATTERED

Designed to stop the scroll and scale across every surface.

hugo boss

Global

LUXURY IS SHIFTING FROM STATIC TO BEHAVIOURAL

Audiences don’t browse. They move.

WHAT WE BUILT

A mobile-first, scroll-led experience using motion and 3D to mirror real behaviour and interaction.

WHY IT MATTERED

It repositioned the brand from static luxury to something more fluid, responsive and culturally aligned.

WINGSTOP

UK retail + digital rollout

RETAIL DOESN’T WAIT FOR CULTURE. CULTURE MOVES FIRST.

Speed is the strategy. Drop culture doesn’t wait.

WHAT WE BUILT

A launch system designed for speed using macro 3D scans, ASMR sound, and digital-first visuals to match drop culture and scroll-first behaviour.

WHY IT MATTERED

Retail and digital activated as one moment — built for how culture actually moves.

 

EMI X METALLICA

Outernet, London

MUSIC LAUNCHES NOW COMPETE WITH EVERYTHING

Attention isn’t given. It’s earned through scale and immersion.

WHAT WE BUILT

A large-scale 8K takeover at Outernet London. A screen-first visual system translating the album into a fully immersive public experience.

WHY IT MATTERED

It pushed the launch beyond fans into culture. A moment designed for global reach.

M44 - RTF

Design Museum, London

Creative direction, spatial design, storytelling

Built a multi-zone immersive system to turn Mission 44’s fundraiser into a movement, combining storytelling, motion and physical installation across projection-mapped environments, a 1.5m LED cube and a 50ft narrative timeline.

A cultural experience designed to carry meaning beyond the room.