MOVE EARLIER

CONNECT@STUDIOBLUP.COM

SIGNAL-LED CREATIVE COMPANY.
BUILT TO MOVE EARLIER.

CREATIVE COMPANY.
BUILT TO MOVE EARLIER.

Privacy Policy for Studio Blup

WHO WE ARE

Our website address is: www. studioblup.com

COMMENTS

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

MEDIA

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

COOKIES

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

EMBEDDED CONTENT FROM OTHER WEBSITES

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

WHO WE SHARE YOUR DATA WITH

If you request a password reset, your IP address will be included in the reset email.

HOW LONG WE RETAIN YOUR DATA.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

WHAT RIGHTS YOU HAVE OVER YOUR DATA

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

WHERE YOUR DATA IS SENT

Visitor comments may be checked through an automated spam detection service.

 

PUMA NITRO

UK OOH rollout

PERFORMANCE INNOVATION NEEDS TO LOOK AS FAST AS IT FEELS.

If the product moves different, the visual has to prove it before a single step is taken.

WHAT WE BUILT

A high-impact CGI campaign for the PUMA Nitro, building the sneaker entirely in 3D to craft a performance-led visual system engineered for large-scale OOH. Macro renders, motion sequences, and technical detailing turned product innovation into a powerful launch statement.

WHY IT MATTERED

Product innovation made visible — at the scale and speed the streets demand.

BLUP × IBIZA

Ibiza

THE MOST COMPETITIVE CULTURAL ENVIRONMENT IN THE WORLD DEMANDS MORE THAN GOOD DESIGN.

In Ibiza, visibility isn’t given. It’s earned through system, scale and consistency.

WHAT WE BUILT

Visual identities and campaign systems for Nic Fanciulli, Joseph Capriati, and SAINT — designed to break through one of the most competitive cultural environments in the world. Photography, motion, and digital content working as one system across screens, stages, and social.

WHY IT MATTERED

Designed to cut through at scale — in a world where every artist is competing for the same attention.

JD SPORTS X NIKE

UK retail + digital

ICONS DON’T GET UPDATED. THEY GET REINTRODUCED.

Heritage needs vision to stay relevant. Progress needs roots to feel real.

WHAT WE BUILT

A modern campaign system reimagining the Air Max 90, balancing heritage and progression with motion-led assets, bold colour and iconic design cues across retail and digital channels.

WHY IT MATTERED

An icon reintroduced for how audiences engage today — not a throwback, a re-entry.

COTY X KYLIE COSMETICS

UK (Boots)

BEAUTY RETAIL ISN’T A PAGE. IT’S A PLACE PEOPLE CHOOSE TO EXPLORE.

Behaviour drives decisions. Space shapes behaviour.

WHAT WE BUILT

A 3D AR-powered digital retail environment, tested with real audiences — transforming traditional e-commerce into an exploration-led beauty experience built around interaction and choice.

WHY IT MATTERED

Digital retail designed to behave like a space, not a page — giving customers a reason to stay, explore and convert.

EMI X AITCH

UK

ALBUM LAUNCHES DON’T BREAK THROUGH. THEY HAVE TO BE BUILT TO.

Visibility is engineered. Scale is designed from the start.

WHAT WE BUILT

A high-impact launch system for Aitch’s debut album, using bold 3D motion and digital-first assets to cut through across platforms and retail placements.

WHY IT MATTERED

Built for scale, speed and repeat visibility — a launch that didn’t stop at release.

GENESIS

European launch

LUXURY BRANDS DON’T ENTER MARKETS. THEY DEFINE THEM.

A new brand in a new market needs more than presence. It needs position.

WHAT WE BUILT

A high-impact launch system introducing Genesis to Europe, using cinematic CG, immersive screens, and modular environments to translate the brand’s luxury design language into a confident market entry.

WHY IT MATTERED

Digital and physical connected as one cohesive moment — built to land the brand, not just launch it.

MISSION 44

HOSPITALITY IS AN EXPERIENCE. EXPERIENCE IS THE MESSAGE.

A venue is just a room. Purpose makes it something people remember.

WHAT WE BUILT

A multi-room immersive journey blending narrative, technology and physical installation to transform a hospitality moment into an emotional experience.

WHY IT MATTERED

Purpose-led storytelling, built for live audiences. It reframed an event into a movement moment.

FRASER GROUP X NIKE AIR MAX

UK retail + digital rollout

THE DROP DOESN’T WAIT. THE LAUNCH HAS TO LAND FIRST.

Cultural relevance is built before the shelf, not after.

WHAT WE BUILT

A launch system designed for speed using macro 3D scans, ASMR sound, and digital-first visuals to match drop culture and scroll-first behaviour.

WHY IT MATTERED

Retail and digital activated as one moment — demand created before the product hit shelves.

NISSAN X TBWA

UK

ORDINARY IS INVISIBLE. NEVER ORDINARY IS THE ONLY OPTION.

Attention is earned. Differentiation is designed.

WHAT WE BUILT

A motion-led campaign system translating “Never Ordinary” into a layered visual language across social, retail, and digital environments. 2D, 3D, and kinetic typography wrapped around the vehicle to create depth, movement, and cut-through at speed.

WHY IT MATTERED

Designed to stop the scroll and scale across every surface.

hugo boss

Global

LUXURY IS SHIFTING FROM STATIC TO BEHAVIOURAL

Audiences don’t browse. They move.

WHAT WE BUILT

A mobile-first, scroll-led experience using motion and 3D to mirror real behaviour and interaction.

WHY IT MATTERED

It repositioned the brand from static luxury to something more fluid, responsive and culturally aligned.

WINGSTOP

UK retail + digital rollout

RETAIL DOESN’T WAIT FOR CULTURE. CULTURE MOVES FIRST.

Speed is the strategy. Drop culture doesn’t wait.

WHAT WE BUILT

A launch system designed for speed using macro 3D scans, ASMR sound, and digital-first visuals to match drop culture and scroll-first behaviour.

WHY IT MATTERED

Retail and digital activated as one moment — built for how culture actually moves.

 

EMI X METALLICA

Outernet, London

MUSIC LAUNCHES NOW COMPETE WITH EVERYTHING

Attention isn’t given. It’s earned through scale and immersion.

WHAT WE BUILT

A large-scale 8K takeover at Outernet London. A screen-first visual system translating the album into a fully immersive public experience.

WHY IT MATTERED

It pushed the launch beyond fans into culture. A moment designed for global reach.

M44 - RTF

Design Museum, London

Creative direction, spatial design, storytelling

Built a multi-zone immersive system to turn Mission 44’s fundraiser into a movement, combining storytelling, motion and physical installation across projection-mapped environments, a 1.5m LED cube and a 50ft narrative timeline.

A cultural experience designed to carry meaning beyond the room.