Blup Studios
CONTENT CREATION HOUSE

SPORT THE UNEXPECTED

TRAINING FOR EVERYDAY FITNESS GOES FAR BEYOND THE INSIDE WALLS OF A GYM OR WEIGHTS ROOM. TO LAUNCH REEBOK’S NEW FLAXAGON RANGE IN SPORTS DIRECT, STUDIO BLUP DEVELOPED A UNIQUE CONCEPT AND CREATIVE NARRATIVE TO MOVE AWAY FROM TYPICAL IDEAS OF A FITNESS SHOOT AND RE-WRITE THE NARRATIVE TO ‘SPORT THE UNEXPECTED’.

VIDEO / PHOTOGRAPHY / 3D RENDER / INSIGHTS / CREATIVE DIRECTION

Blup Studios

LONDON