KYLIE BY KYLIE JENNER VIRTUAL WORLD
To connect Kylie Jenner’s Gen Z fanbase to Boots, the UK’s biggest health and beauty retailer, Studio BLUP created a first-of-its-kind 360-degree shoppable Kylie Virtual World on mobile. Our augmented reality (AR) experience invited customers to explore, virtually try on and buy Kylie Cosmetics products on their smartphone, and broke new ground by taking them to the Boots checkout system in one seamless swipe. Our collaboration resulted in 5x higher conversions than the UK’s average e-commerce conversion rate.
BLUP:GEN / AUGMENTED REALITY / 3D PRODUCT RENDERS / SOCIAL / INFLUENCER OUTREACH