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BLUPX : THE RESET GENERATION

Delivering insights to debunk generational misconceptions. A platform to share voices and opinions. Hearing from the change-makers of tomorrow. At the forefront of cultural trends. How well does your brand speak to the next generation of change-makers and cultural influencers?

THE RESET GENERATION

With so many opinions, myths and misconceptions, Studio BLUP conducted a new research piece – The ReSet Generation with BLUP:GEN. The research uncovered the true values of this misrepresented audience, exploring how they look at the world, the importance of their identity and the way in which they want to lead and live their lives.

DATA DONE THE BLUP WAY

To connect with the new culture, you have to be surrounded by it. Set in Aures London, our event, BLUP X: The ReSet Generation captivated a 200+ audience with a multi-sensory experience. Using 270-degree projections coupled with synchronised sound design, BLUP X creatively showcased key insights and trends from our generational research.

DISCOVER THE CHANGE MAKERS OF TOMORROW

Members from our BLUP:GEN audience network joined us on stage, to voice their opinions and share further insight on findings. From valuing ‘freedom of expression’ to time-sensitive social media interactions, how much do you really know about what this generation care most about? And how does your brand relate to their personal brand and identity?

 

FREE INSIGHTS DOWNLOAD

Get a free download of highlights and trends from our latest GenZ & Millennial insights report: The ReSet Generation

CLICK HERE

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Blup Studios

LONDON