Manchester born Aitch has become one of the biggest artists circulating the urban music scene. To excite fans about his debut album, Close To Home, BLUP developed a bespoke creative toolkit and album visualiser style to represent the artist’s connection to his roots.

BLUP:GEN / CREATIVE DIRECTION / 3D RENDER / VIDEO / MOTION GRAPHICS

CREATIVE THAT CONNECTS

Working closely with EMI Records and Aitch, it was important for the album creative to celebrate Aitch’s connection to his identity, culture and home. We produced 3D renders of Aitch and a collection of his personal belongings which best represented him and his breakthrough in the industry. In keeping with the artist’s homegrown success, the renders were created with a raw and unpolished finish whilst content assets featured a monochrome colour palette with accents of yellow.

SCROLL-STOPPING SOCIALS

To capture attention on social, we complimented the 3D rendered objects with subtle movement and motion graphics, provoking audiences to take a moment to pause, engage and reflect with Aitch as he also celebrates this standout moment in his music career.

CREATIVE ROLL-OUT

Using our bespoke creative toolkit for Close To Home, we created a hero launch video and motion graphic song visualisers for Aitch’s chart-topping hits: MyG, Baby and 1989. Supporting assets were produced for teasers, pre-launch and launch day campaigns across social media and music platforms Spotify and Apple Music.

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