SALT.TV are a production studio based in Soho, London. They offer a complete production service from storyboard to the final cut. BLUP completely redesigned their website and branding. They were looking for something slick and modern that would stand out from their competitors whilst appealing to their target market.
Logo design – Branding – Website design
The site has a crisp black & white aesthetic that allows the striking nature of the production work to shine through large cinematic boxes. Detailed bios for each director and all their films provide deeper understanding of the behind the scenes process, whilst a social media stream keeps users up-to-date. Optimised across mobile, tablet and desktop, and carrying a simplified information architecture, including a new sidebar menu, the site offer a much friendlier and more engaging UX experience.
The approach was to create a literal identity playing on the word 'Salt'. The grain of salt was illustratvely broken down to show its different faces with the idea that each face represents a certain aspect of what SALT.TV as a company stands for.