Project: Salt tv
Salt.tv are a production studio based in Soho, London. They offer a complete production service from storyboard to the final cut. They approached BLUP to completely redesign and build their new website. They were looking for something slick and modern that would stand out from their competitors.
Logo design – Branding – Website design
The site has a crisp black & white aesthetic that allows the striking nature of the production work to shine through large cinematic boxes. Detailed bios for each director and all their films provide deeper understanding of the behind the scenes process, whilst a social media stream keeps users up-to-date. Optimised across mobile, tablet and desktop, and carrying a simplified information architecture, including a new sidebar menu, the site offer a much friendlier and more engaging UX experience.
The approach was to create a brand that was fun, engaging and appealing with the aim of turning heads in the pension/corporate world. To do this we involved round, soft shapes that oozed energy and personality. We also used pastel colours to let the designs and tools look more inviting to play with whist keeping it legible for the more pension- experienced user.