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BUILDING A SOCIAL FANBASE FOR ONE OF
LONDON'S MOST EXCLUSIVE NIGHTCLUBS

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The Brief
To launch, maintain and curate Paper Soho's social media presence to revitalise their image and legendary status among London’s nightlife elite. 

The BLUP way
Our aim was to create an online brand that resonates with their target audience showing off what the nightclub represents; exclusivity, style, luxury and entertainment. We decided on using saturated colours mixed with black and white to give off the exclusive feel. The images are carefully curated and provide upcoming info about the club nights, celebrity guests and DJ's.

 

 

 

Results

• 3,000 +
 Instagram followers in 4 months

• Created a strong social brand that
resonates throughout the company

 

 

 

 

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Say Hi!     •      E: helloblup@studioblup.com     •      T: +44 (0) 2030 921 868

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