More selected projects

NIKE JD X BLUP

BLUP gives the new Nike Air Max 720 a whole new dimension for JD Sports

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The Brief
Create engaging content to support the launhc of and drive interest and sales of the new Nike Air Max 720

The BLUP way
BLUP gave a bold 3D dimension to the Nike Air Max 720 to show-off the character, strength and attitude of the trainer whilst the graphical design and elements provoked intrigue and attention that helped audiences view the trainer in a different perspective. The audience are used to seeing new trainer launches so creative stand-out was key to making the trainer desireable and the content shareable.

 

 

 

 

Results

• 380,000
 video views

• 10,000 +
clicks through to purchase site

• 300+
social shares

 

 

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