More selected projects

E-Commerce Website & Marketing Material for
Global Giant, Proctor & Gamble

Lacoste-thinLacoste-thin

The Brief

We have an ongoing relationship with P&G working on brands like Lacoste, Hugo Boss and Dolce & Gabbana from designing and building a microsites for Boots.com to producing online and offline marketing material for high street retailers such as House of Fraser and The Perfume Shop.

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The BLUP way...

Micro-site 

Many of the P&G brand sites needed modernising, so we redesigned the pages and gave them a fresh style to improve usability for the on-the-go consumer. This included reducing the amount of steps to checkout resulting in a much smoother experience for tablet and mobile.

Motion Graphics

Adding motion to the imagery brought the products to life, resulting in an increase in user engagement on social media and could be used for in-store marketing. From start to finish the motion videos and gifs allowed the imagery to tell a short story adding more impact with a 'sales pitch' to potential customers.

 

Marketing Material

The approach to designing the marketing material for the Lacoste Live brand was to embrace the bright, flamboyant colours that Lacoste used, whilst adding a fresh ‘BLUP’ style. “Energetic, engaging and fun” were the keywords picked out from the brief.

 

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Results
"BLUP's work on the Boss campaign helped the UK digital team win Best Digital Execution of Boss The Scent launch globally".

 - Ru Di Marco, E-Commerce Manager, P & G

 

 

 

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"They are my go-to guys for inspirational digital design and they have delivered every time!"

                                                                                                 - Ru Di Marco, E-Commerce Manager, Proctor & Gamble


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