Full creative service for P&G
...The BLUP Way.


E-Commerce Website & Marketing Material for Global Giant,
Proctor & Gamble

Our ongoing relationship with leading consumer product company Procter & Gamble working with French 'fashion' company Lacoste, Hugo Boss and Dolce & Gabbana has involved designing and building a micro websites for Boots.com, online marketing material and also offline marketing material for high street retailers such as House of Fraser and The Perfume Shop. 


We Delivered...


For the micro website our idea was to modernize the style so that usability was enhanced for the on-the-go consumer. This included reducing the amount of steps to checkout and making the products for touch resulting in a much more suitable experience for tablet and mobile.

Motion Graphics

Adding motion to the imagery brought the designs to life, resulting in an Increase in user engagement on social media and on in-store marketing. From start to finish the motion videos and gifs allowwed the imagery to tell a short story adding more impact with the 'sales pitch' to the customer.


Marketing Material

The approach to designing the marketing material for the Lacoste Live brand was to embrace the bright, flamboyant colours that Lacoste use whilst adding a fresh ‘BLUP’ style. 'Energetic, engaging' and 'fun' were the keywords picked out from the brief.



"BLUP's work on the Boss campaign helped the UK digital team win Best Digital Execution of Boss The Scent launch globally"

 - Ru Di Marco, E-Commerce Manager, Proctor & Gamble





"They are my go-to guys for inspirational digital design and they have delivered every time!"

                                                                                                 - Ru Di Marco, E-Commerce Manager, Proctor & Gamble

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