More selected projects

HELPING A CHINESE SINGER SUPERSTAR APPEAL TO LONDON

Re-branding G.E.M to appeal to the Western market.

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The BLUP Way...

 

Artist Logo Design

The approach was to evolve the previous G.E.M brand by using a more linear and angular design, moving away from the previous soft, child-like image. This is evident in the new logo and the website appearance. The colour scheme contrasts bright against dark, giving a more edgy, youth feel and makes the strong imagery stand out more.

Responsive Website Design

Hummingbird Records wanted the ability to add content daily as G.E.M has a strong social media following. Due to the target demographic being 13-30 worldwide, an optimised and responsive mobile and tablet website experience was essential.

Album Artwork

We wanted to elevate G.E.M's image from a teen pop idol to a more mature style. The brief was to add the 'London' look to appeal to the Western market they were looking to break into. They were drawn to our signature style from the start and wanted it for their new artwork.

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Results
Last year G.E.M  was the only Asian artist featured in Forbes' 30 Under 30: Music shortlist.

"It was a pleasure to work with such a bold, forward thinking London agency. We are delighted with the new G.E.M branding and website."

- Stefanie Law, Marketing Manager,
Hummingbird Records, Hong Kong

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