Promote Nike's new 2017 football training gear in a more interesting way than the typical standard photography of football drills. They wanted to create something more engaging with the aim of making people aware that training is just as important as the actual matches. create something more engaging.
What BLUP did
We transformed Nike’s photography creating a new artwork style and animations that highlighted the players training in more depth. The BLUP style animations grasp the movement and energy bringing them to life compared to what Nike had done historically. We then overlaid official Premier League stats for each player, carefully illustrating their key attributes with shapes and distinct movements to create something quite visually striking.