BRINGING STATS TO LIFE FOR
NIKE FOOTBALLS 2017 TRAINING RANGE

We worked with Nike and Freuds PR agency on their online marketing campaign to promote their 2017 Strike Series Apparel.  

Debryne-stillDebryne-still

The Brief
To promote Nike's new 2017 football training gear in a more interesting way than just photography with the aim of making people aware that training is just as important as the actual matches. Nike wanted to get away from having just standard photography of football drills and wanted to create something more engaging.

 

What BLUP did
We worked with Nikes photography to create artwork and animation to highlight the players training in more depth. The artwork/animations aims to grasp movement and energy using BLUP'S style. Using official Premier League stats for each player we carefully illustrated their key attributes combining them with shapes and distinct movements. 

foto1foto1

 

 

 

Results

• 500,000 +
Snapchat views

• 800,000 +
Likes & views on Instagram

Site click through rate
34%

 

 

 

 

Rashford-design-stillRashford-design-still

Facebook           Twitter         Instagram

Say Hi!     •      E: helloblup@studioblup.com     •      T: +44 (0) 2030 921 868

© STUDIO BLUP 2016