To promote Nike's new 2017 football training gear in a more interesting way than just photography with the aim of making people aware that training is just as important as the actual matches. Nike wanted to get away from having just standard photography of football drills and wanted to create something more engaging.
What BLUP did
We worked with Nikes photography to create artwork and animation to highlight the players training in more depth. The artwork/animations aims to grasp movement and energy using BLUP'S style. Using official Premier League stats for each player we carefully illustrated their key attributes combining them with shapes and distinct movements.