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BLUP X CHELSEA FC & NIKE FOOTBALL

BLUP join forces with Nike to release the visuals for the new official Chelsea FC kit.

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The Brief

Working in partnership with Nike Football we looked to create a bold and vibrant range of images for the new visual campaign for the current Premier League champions Chelsea FC 2017/18 kit launch. The visuals include a modern take on the player’s career history and cultural references of the great city of London.

Creative director Dines says:
“We wanted to take the design remix back to our original image mashup style. The Chelsea home shirt carries a minimalist aesthetic so we really wanted give these pieces the trademark Studio BLUP energy to get the worldwide fans excited about the new Chelsea kit."

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Results

• 700,000 +
Instagram likes

• Featured on: 
HypeBeast

Design week
Nike.com

Telegraph
The Sun

 

 

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