To promote Adidas's spring 2017 womans running trainer, ULTRABoostX, and make it more appealing to the 'street' runner.
What BLUP did
We put together a photoshoot based in the streets of London to bring in the urban appeal. Alot of greys were purposley involved with the background architecture and the Adidas clothing so that the pink of the trainer popped out more but still in a subtle way. The idea of using alot of raw and rigid concrete was in order to show the stark contrast against the texture of the trainer, a trainer that is built not only for running but for comfort. As well as the photoshoot we produced a dynamic social media animation that was used as an advert promoting the trainer. The aim was to make it punchy, engaging and not too feminine.