BLUP design George Fitzgerald latest single cover
George Fitzgerald project was based around unique artwork that we created quite a while ago. After thinking through multiple projects, we decided this was the right route to go down. The studio decided that we wanted to create an abstract that really represented the full circle of the main album title called ‘All that must be’. With the dark elements, glitches and clouds. The symbolism behind the artwork is representative of the complexities in life but through that complexity, something equally beautiful can be born.
Following the success of the single called Burns amassing 330,591 views on Youtube alone, the artwork accompanying the single went Viral, landing it on Spotify’s ‘Hot Hits’ for 2017. Which now opens up the door, for the full album campaign, which will be released in March of 2018. We look forward to developing this relationship and seeing how far, the creative representation of Georges’ work can go